European glocalization in global context springerlink. Glocalization is the simultaneous occurrence of both universalizing and particularizing. Glocalization and associated terms stand in a long tradition concerning binaries. Little boxes glocalization networked individualism 2 towards glocalization 2. The contributors deal with a range of topics including migration, media, football, beauty, christianity, democracy and the european union. Philpapers presents a multidimensional, complex approach to sociological theory that focuses on culture. This book consists of a collection of essays that deal with glocalization in europe, including the idea of europeanization as glocalization. Sage books the ultimate social sciences digital library. Held and colleagues wrote in 1999 that globalization. The process of glocalization means that san francisco and other u. Although glocalization is relatively undertheorized, two key interpretations of the concept have been developed by roland robertson and george ritzer. Globalization and indigenous culture, sociologist roland robertson stated that glocalization. By closing this message, you are consenting to our use of cookies.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Little boxes, glocalization, and networked individualism. But the basic idea of glocalization is the simultaneous promotion of what is, in one sense, a. According to the sociologist roland robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. Glocalization as a concept arose to help alleviate the conceptual difficulties of macromicro relationship. Globalisation or glocalisation the journal of international. Comments on the global triad and glocalization roland robertson. Giddens portrayed globalization in 1990 as intensified worldwide social relations where local events are shaped by distant occurrences. Glocalization robertson major reference works wiley online. His model puts the accent on the major constraining tendencies in relatively recent history and does not. Learn how glocalization and culture join forces to create a more stabilized world.
Comments on the global triad and glocalization roland. Moreover, in this view there could never have been any kind of globalization without the. Timespace and homogeneityheterogeneity is a theoretical article which looks at the concept of globalization through the way it is deliberated in the sociological field. To learn about our use of cookies and how you can manage your cookie settings, please see our cookie policy. Societies increasingly face problems of multiculturality and polyethnicity. Spaces of globalization, reasserting the power of the local.
In addition, a sociologically relevant concept of nothing is defined and juxtaposed with something. Sage reference the complete guide for your research journey. In this perspective webers iron cage is globalized. Roland robertsons minimal phase model of globalisation. With a historical framework of globalization and freedom, the author, who taught at the university of pittsburghs semester at sea program, critically explores the influence of u.
Glocalization, the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems. Sage video bringing teaching, learning and research to life. Glocalization, according to roland robertson, a sociologist, is a term coined by economists in japan to explain their strategies for global marketing. Roland robertson university of pittsburgh and university of aberdeen abstract. Using the sociological framework of glocalization, this. Roland robertson was a wellregarded sociologist of religion who wanted to view globalisation as taking place both at the level of human consciousness as well as in terms of cultural.
Robertson european glocalization in global context. The concept of glocalization is used by robertson as a way to analyze an actor, identity, and institutions involved and can construct a meaning, and understand it as a sociology within the context of 1 mike featherstone, scott lash, dan roland robertson. Page 8 globalization as a concept refers both to the compression of the world and the intensification of consciousness of the. Roland robertson and the geographer erik swyngedouw that glocalization first. Roland robertson the process of glocalization means that san francisco and other u. Specifically, attention is drawn to the increasingly overlapping. If roland robertsons glocalization was susceptible to. In using glocalization rather than globalization robertson wishes to blur the boundaries between the local and the global. Glocalization was popularized by the work of sociologist roland robertson, and he traces its roots with the help of the oxford dictionary of new words from a japanese business perspective emphasizing a global outlook adapted to local conditions. Glocalization and culture when glocalization and culture meet, local groups become empowered. The phenomenon of glocalization practices of japanese.
Although it would be difficult to trace the first user of the term glocalization in its original japanese usage, the first time the term was used in english can be attributed to professor roland robertson, a. Glocalization timespace and homogeneityheterogeneity pdf download disadvantages of glocalization. Glocalization a portmanteau of globalization and localization is a term that. The term, a linguistic hybrid of globalization and localization, was popularized by the sociologist roland robertson and coined, according to.
Even though my talk is entitled, beyond the discourse of. The concept of glocalization has been widely deployed by social scientists to examine diverse types of interrelationship and interdependency between local and global processes. Glopp, 2007 2 acceleration in global communications. At a 1997 conference on globalization and indigenous culture, sociologist roland robertson stated that glocalization means the simultaneity the copresence of. Distinguished service professor of sociology emeritus, university of pittsburgh, us. Glocalization timespace and homogeneityheterogeneity pdf download disadvantages of glocalization time consuming process lengthy process need expert. At a 1997 conference on globalization and indigenous culture, sociologist roland robertson stated that glocalization means the simultaneity the copresence of both universalizing and particularizing tendencies. The term glocalization was coined by sociologist roland robertson 1994 robertson, 1995 to capture the essence of the intricate process in which the global is brought in conjunction with the. Robertson european glocalization in global context world. This article presents three interpretations of glocalization in socialscientific literature as a means of reframing the terms of scholarly engagement with the concept. As the general topic of globalization grows in importance in sociology and in social and cultural theory generally, and as the perspectives generated in the debates about globalization impact upon various intellectual fields, it becomes increasingly necessary to attend to some very basic issues. Specifically, attention is drawn to the increasingly overlapping relationship between the work of philosophers and anthropologists, one the one hand.
Glocalization and globalization essay example graduateway. The jump from traditional group solidarities to the evolving networked individualism has not been instantaneous. Robertson, whose pioneer work helped introduce the concept of glocalization into the socialscientific vocabulary. Glocalization is a combination of the words globalization and localization, used to describe a product or service that is developed and distributed globally, but is also adjusted to.
In any case, i would like to begin with a quotation from the guardian, the british newspaper that i read a few days ago. Having just edited a book on europeanization as glocalization robertson, 2014b, i am even more convinced that the glocal perspective is vital to our understanding of the present state of the world as a whole. First popularized in the englishspeaking world by the british sociologist roland robertson in the 1990s, and later developed by zygmunt bauman, the term glocal and the process noun glocalization are formed by blending the words global and local. In this article, we develop a fourfold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. Pdf glocalization, globalization and migration the case of. At a 1997 conference on globalization and indigenous culture, robertson said that glocalization means the simultaneity, the copresence of both universalizing. The term, a linguistic hybrid of globalization and localization, was popularized by the sociologist roland robertson and coined, according to him, by japanese economists to explain japanese global marketing strategies. Robertsons coining of the term is embedded in the context of discussions of globalization in the 1990s, which were mired in debates about the nature of state power in an era of expanded international, transnational, and global action and organization. This paper deals with the idea of glocalisation as a refinement of the concept of globalisation. Add one setup an account with your affiliations in order to access resources via your universitys proxy server configure custom proxy use this if. Roland robertson born 1938 is a sociologist and theorist of globalization who lectures at the university of aberdeen in scotland, united kingdom.
Roland robertsons concept of glocalization definition. Roland robertson, globalization social theory and global. At a 1997 conference on globalization and indigenous culture, robertson said that the term. Roland robertson glocalism journal of culture, politics and. Modernity and difference provisional title, sage, london. David held and colleagues, and roland robertson shows that they concentrate on quite similar aspects. Roland robertson globalization social theory and global culture. This title develops the theme of globalization in relation to the globalization. This paper examines the globalization of football with particular reference to robertsons theorizations of global processes. Glocalisation, the link between the global and the local.
The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. Page 8 globalization as a concept refers both to the compression of the world and the intensification of consciousness of the world as a whole. Two continua are createdgrobalization glocalization and nothingsomethingand their intersection creates four quadrants. Cq press your definitive resource for politics, policy and people. It came from the words globalization and localization. My comments are equally applicable to a number of other disciplines, not least to the metadiscipline of cultural studies. Glocalization richard giulianotti and roland robertson. In this article, we develop a fourfold typology of glocalization projects, with reference to. Glocalization by nasrullah mambrol on october 10, 2017 0. This paper deals with the ways in which discourse concerning planet earth is being transcended. The key point of the glocalization perspective is that even our most local ways of doing. Sage business cases real world cases at your fingertips.
Timespace and homogeneityheterogeneity sociologist roland robertson suggests replacing the concept of globalization with the concept of glocalization. Even though my talk is entitled, beyond the discourse of globalization, another title or, at least, subtitle might well be provincializing the planet. Formerly, he was a professor of sociology at the university of pittsburgh, and in 1988 he was the president of the association for the sociology of religion. Conceptions of the individual are rendered more complex by gender, sexual. Roland robertson on globalization in glocalization. Robertson proposes, in skeletal terms, that the temporalhistorical path to the present situation of a very high degree of global density and complexity can be delineated in five phases. The contributors deal with a range of topics including migr. Former views in sociology saw globalization as a contrast between the local and the global. According to the sociologist roland robertson, glocalization describes the tampering effects of local conditions on global pressures. Jul 20, 2016 a read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The essays are original analyzes and firsthand observations of global forces operating in the caribbean, latin america, africa, and asia.
1358 828 1371 445 553 856 619 1075 93 59 168 200 197 1451 376 1212 1116 797 991 432 642 761 977 928 1452 1186 986 1362 1222 334 95 610 145